For many lawyers entering the legal industry, myself included, the bright shiny title of “Partner” is the ultimate goal. Fresh-faced, energized and motivated to work hard, I was one of many female lawyers to have embarked on the journey, blissfully ignorant of the concrete wall that lay ahead and the price that would have to be paid to knock it down.
Marketing a law firm isn’t easy because law is an inherently dull topic – unless you’re actually a lawyer you’re unlikely to find the nuts and bolts of recent legal case interesting, and even then it’s questionable! But, despite this, I believe law firms can do a lot more to make their social media marketing interesting and more effective, so this article sets out the three mistakes I see being made over and over again.
When I started Stephenson Law I didn’t have a single client. I hadn’t been in private practice long enough to build a client following, and I had no sales experience. So how did I build a business that made £17k in its first month and over £1m in its second year? This article breaks down the steps I took to win clients for my new law firm.
From leaving private practice to opening the doors of my own law firm. When I look back at those times now, I can see how much I’ve learned. About law, myself and business. Starting Stephenson Law has been the hardest thing I’ve ever done, but also the most rewarding and enjoyable.
Law and creativity aren’t words you commonly see in the same sentence; lawyers are typically seen as left-brainers - strong analytical thinkers focussed on logic. It’s a stereotype that’s hard to shake off, and you’ll often encounter lawyers who profess to completely lack creativity. In this article I look at some of the ways in which creativity can enhance how legal services are delivered and marketed.