When I started Stephenson Law I didn’t have a single client. I hadn’t been in private practice long enough to build a client following, and I had no sales experience. So how did I build a business that made £17k in its first month and over £1m in its second year? This article breaks down the steps I took to win clients for my new law firm.

Law and creativity aren’t words you commonly see in the same sentence; lawyers are typically seen as left-brainers - strong analytical thinkers focussed on logic. It’s a stereotype that’s hard to shake off, and you’ll often encounter lawyers who profess to completely lack creativity. In this article I look at some of the ways in which creativity can enhance how legal services are delivered and marketed.