In the U.K. there’s no shortage of women entering the legal industry, with about half of lawyers in law firms being women. However, as you progress up the ladder of seniority, the scales start to tip, with only one-third of law firm partners being women.
Given that English is not a grammatically gendered language, like French or Spanish, the generic masculine is fairly restricted in modern day use. Despite this, the gender masculine remains pervasive in the legal industry.
Marketing a law firm isn’t easy because law is an inherently dull topic – unless you’re actually a lawyer you’re unlikely to find the nuts and bolts of recent legal case interesting, and even then it’s questionable! But, despite this, I believe law firms can do a lot more to make their social media marketing interesting and more effective, so this article sets out the three mistakes I see being made over and over again.
When I started Stephenson Law I didn’t have a single client. I hadn’t been in private practice long enough to build a client following, and I had no sales experience. So how did I build a business that made £17k in its first month and over £1m in its second year? This article breaks down the steps I took to win clients for my new law firm.